This project is the culmination of a course that focused on audience analysis and creative media strategies to deliver engaging brand experiences.
I was enrolled in a course that explored the idea of using technology to create engaging advertising. The semester-long group project was to develop a mobile app and accompanying marketing strategy for a retail client with a given objective. This is our group’s plan book.
This an original article that I wrote and designed. I discuss the current state and the future of the advertising industry based on insights from real professionals that I acquired on a trip to Atlanta, Georgia.
Zach Wiltgen